CONSUMER-MARKETING | ENGAGEMENT

Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.

McDonald’s is using its parking lots as the stage for a series of summer concerts.

Hanes has launched a national tour to expose men to its T-shirts and underwear

GMC is partnering with Yahoo on an original video series, “Answers on the Street,” to tout its Sierra SUV model.

Bravo is generating buzz around its upcoming new reality series “Flipping Out” hosting viewing parties tied to the show’s premiere.

Toyota has been proselytizing for its hybrid cause on a national tour dubbed “Highway to the Future: Mobile Hybrid Experience” with its next stop at a speedway in Indianapolis.

CompUSA has launched an instant-win sweepstakes tied to its back-to-school campaign that offers the chance to win $10,000 or notebook computers.

When Arby’s customers in Indianapolis drive to their favorite location today, the guy working the drive-through window could be NASCAR star Matt Kenseth.

DirecTV drew a strong response to its DirecTV L.A. Rescue campaign featuring Customer Care Centers in four Los Angeles area shopping malls

Embassy Suites Hotels is out with a new photo contest that seeks out fun family vacation moments, offering the chance to win a trip to Hawaii.