CONSUMER-MARKETING | ENGAGEMENT

Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

Stouffer's, the longtime maker of frozen dinners, has put a new spin on loyalty. Valuable prizes are up for auction in exchange for rewards points collected

Been awhile since you've chewed bubble gum? Then maybe the bubble-blowing contest in Chicago last month wasn't for you. But the 30-year-old gum brand

Buying a new car? Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive

Boru Vodka, exported from Ireland earlier this year for a U.S. launch, is embracing an American tradition in linking live music and spirits.

Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.

The Royal Bank of Scotland Group is flexing is mustering trans-Atlantic marketing muscle as the PGA of America’s first official patron

UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year.

Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize.

Sony Computer Entertainment America has renewed its sponsorship of ESPN’s annual X Games competition, with its PlayStation Experience truck ready to roll when the competition commences this week.