CONSUMER-MARKETING | ENGAGEMENT

Nicktoons Network Animation Festival is using a sweepstakes to help drive people to its Web site to vote for their favorite animation

Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes

Toy developer Zizzle is promoting a new toy with chances to win the device.

Ice cream lovers have voted, and the winning “American Idol”-themed Edy’s Slow Churned flavor is Take the Cake.

American Express struck a deal to become an official patron of The Professional Golf Association of America, teeing up a particular appeal to its golfing card members with special access to tickets for PGA events and exclusive on-site activities.

Priceline.com has launched a limited-time offer where customers who book a published-price hotel room will receive bonus cash coupons worth up to $100 toward the future purchase of a Priceline.com Name Your Own Price hotel room.

Some 81% of people prefer gift cards as a birthday gifts, according to a recent survey.

Car owners who feel a personal connection to auto dealer service advisors will keep coming back, and buy their next car there.

Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales.

Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers.