CONSUMER-MARKETING | ENGAGEMENT

Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort

New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.

The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.

In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize.

That's right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your

Celebrity athletes have taken some serious hits lately, getting caught in any number of unflattering situations. And marketers who've chosen them as sponsors

It's impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

If Ardea Beverage has its way, grocery shoppers will be on the hunt next month for a can of soda that can be exchanged for a family vacation. The company

Jimmy Dean is about to hit the road to sample its products.

Domino’s and Kraft Foods are debuting this week a new product developed by an employee through a recipe contest.