CONSUMER-MARKETING | ENGAGEMENT

KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000.

MTV Networks has more than two dozen new Web sites on its drawing board, with many relying on contributed content when they launch over the next several months.

Now that the kids are back in school, Suave wants to pamper moms with a one-day field trip to a Beverly Hill spa.

Embassy Suites Hotels is on the hunt for the next best do not disturb door hanger, and is asking patrons to help design it in an online contest.

Combining National Coupon Month and environmental interests, nationwide mobile couponer Cellfire says it will partner with non-profit ecologist America Forests to plant a tree for every 5000 “paperless” discount offers it sends to its registered users.

Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.

4Kids Entertainment is supporting the sixth season of its Saturday morning kids block on Fox with a new look and sweepstakes, which offers the chance to win a video game system prize pack and other items

A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali.

Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working.

It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were…