CONSUMER-MARKETING | ENGAGEMENT

Kellogg’s has launched an on-pack book offer targeting children of military personnel

George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.

Starting in early October, Starbucks customers will be able to get free music with their mochaccinos as part of a month-long promotion for a new wireless music download partnership between the coffee chain and Apple iTunes.

Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”

The National Retail Federation is predicting that holiday sales will rise 4% this year to $474.5 billion.

Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.

The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C.

Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans.

Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products.

Electronic Arts and Coke Zero are running a virtual football tournament on college campuses and online, leading to a finals competition at the Rose Bowl. The EA Sports National Collegiate Athletic Assocation Football Challenge presented by Coke Zero ...