CONSUMER-MARKETING | ENGAGEMENT

Basketball may be perceived as an American sport, but the National Basketball Association is looking to expand its international profile in a series of

nobody looks exactly like maria sharapova, but look-alikes of the lanky Russian tennis star apparently are close enough to pique the interest of Big Apple

The Home Depot is making changes. The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter.

Digital Media is adding a fresh dimension to the in-store experience.

Jones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week.

Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions.

Spending on travel and merchandise incentives reached $46.1 billion in 2006, according to a new benchmark study by the Incentive Federation.

American Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool.

Rymax Marketing Services, Inc. is taking advantage of the popularity of gift cards by launching its own gift card division

CoinStar is testing financial services kiosks that let people buy prepaid gift cards or e-certificates with a swipe of their debit card or with cash.