Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment.
Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the
The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?
It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born
There's no substitute for hands-on experience. That's why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition
Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there's empirical evidence that an uncluttered
If you want to really motivate employees for exceptional job performance, remember that not everyone is looking for money. Consider giving them an experience
Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.
One of American Airlines largest shareholders is urging the company to spin off its loyalty program to boost shareholder value.
Toys R Us is opening a temporary location in New York City targeting holiday shoppers
