If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research. Total advertising spending is forecast as $340.4 billion for this year.
Walt Disney Pictures is out with an interactive promotion and sweepstakes tied to the upcoming release of “National Treasure: Book of Secrets.”
Burger King is looking to make big holiday promotion splash this year with its gift card offerings. The company next month will launch an instant-win game tied to Burger King’s BK Crown Card.
Online retail sales in the U.S. this holiday are expected to hit $33 billion, a 21% increase over 2006, a recent survey forecasts.
The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch.
Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday.
ATMs aren’t just for cash withdrawals or deposits anymore. There’s a whole new use for the machines: dispensing prepaid gift cards.
Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online.
The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.
In the latest sponsorship tie-in to NASCAR driver Matt Kenseth, Arby’s is selling limited edition gift cards bearing Kenseth’s picture.
