CONSUMER-MARKETING | ENGAGEMENT

Papa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer.

Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes.

Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes.

Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program.

McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”

If one player on either team steals a base in the World Series, it’s free crunchy beef tacos all around at Taco Bell.

Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9.

Duracell is out with a cause marketing campaign that uses a contest to find young brand ambassadors to visit sick children in hospitals nationwide.

Digital agency EVB knows who the winner of the 2008 NBA finals will be—and they’re using that prediction, and other controversial opinions, to set off a viral marketing campaign for NBA 2K8, the new basketball game from 2K Sports for PCs, the Xbox 360 and Playstation.

JCPenney has named Ruby Anik as senior vice president and director of brand marketing. Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer.