CONSUMER-MARKETING | ENGAGEMENT

People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too.

Pathmark Stores is testing a combination loyalty and payment card designed to speed up transactions and ease the number of plastic cards shoppers carry in their wallets.

Infant clothing and accessories e-tailer SpiffyBaby has launched a rewards program that will award visitors points for every purchase—and also for every product review they write.

GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.

For the first time, Bank of America is offering Spanish-language services for its Major League Baseball-branded credit cards.

To encourage holiday sales of its EXILIM line of digital cameras, Casio America is running a contest to find the best and most creative YouTube depictions of users’ dream sanctuaries for sports, video gaming, film appreciation, or just living the connected life.

Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl.

WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games.

Meow Mix is wrapping up an 11-city tour this week that gets people to think and play like their pet cat.

MTV, VH1 and CMT are all launching multi-platform entertainment and gaming experiences built around pop music lyrics to draw their audiences in.