CONSUMER-MARKETING | ENGAGEMENT

Aflac is upping the ante on its NASCAR sponsorship in a new relationship with Office Depot.

Horror-oriented, video-on-demand channel FEARnet today launches a new daily Web series designed to keep visitors coming back to the FEARnet site through mid-December.

Better Homes and Gardens magazine and Green Works, a new line of natural cleaners that are made with plant-based ingredients, announced yesterday the launch of the Living Green Tour and Exhibit beginning next March.

When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm.

Fedex renewed its deal as an NBA marketing teammate in a multi-year pact maintaining its position as the league’s official air and ground delivery service.

Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local

In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they

Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered

You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through

Granted, young adults are too old for the Happy Meal. But they're just the right age for McDonald's other products, and the brand has turned to music