CONSUMER-MARKETING | ENGAGEMENT

Bluegrass Promotional Marketing has merged with High Profile, a 16-year-old firm specializing in promotional products.

U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey.

ADVERTISING SPECIALTY INSTITUTE: has upgraded its ESP Online software with new features for distributors.

Gift card processor Comdata Stored Value Solutions will ally with digital publisher Serious USA to produce interactive DVD gift cards, offering new options for retailers this season.

Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.

Blackhawk Network is teaming up with the National Football League as the group’s gift card partner. People can buy gift cards emblazoned with the team logos of participating NFL teams, including the Chicago Bears, Dallas Cowboys, Detroit Lions, Kansas City Chiefs, New England Patriots, New York Giants, New York Jets, Oakland Raiders Philadelphia Eagles, Pittsburgh…

Goodyear is making its mark in its inaugural year as a Philadelphia Marathon sponsor, painting the runners’ route with a distinctive blue tire tread.

March of Dimes is wrapping up a 16-city tour collecting stories about babies to help raise awareness about premature birth and its organization.

Staples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City.

Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month.