CONSUMER-MARKETING | ENGAGEMENT

Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.”

In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.

Dicks Sporting Goods is using some star power in seven-time Tour de France winner Lance Armstrong to promote a new apparel line and a cause marketing initiative.

Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.

A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.

John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed:

An unexpected oasis amid New York's hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that's going to hurt