CONSUMER-MARKETING | ENGAGEMENT

BURGER KING: is distributing I-Dog toys as premiums in its Kids Meals.

People can create their own dancing elves at http://ElfYourself.com by adding faces to the animated character. Visitors can load up to four images to send on to friends and family. Voices can be added by calling a toll-free number to record a message.

The Puerto Rico Tourism Co. and Lifetime Television are promoting a new film set in Puerto Rico, with a trip to the island.

Old Navy is giving people a chance to win money to buy items on their holiday wish list.

For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.

Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef.

Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.

Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players.

Big-name marketers, including Kodak, The Dial Corp. and Pedigree have signed on to sponsor the newest version of “The Apprentice,” which returns in January.

Taco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games.