CONSUMER-MARKETING | ENGAGEMENT

Dairy Queen is testing mobile coupons in an effort to drive traffic to its restaurants.

Members of the Hilton HHonors’s loyalty club need no longer spend much time pondering their rewards options. Hilton Hotels has struck a partnership with Maritz to open an online Hilton HHonors Rewards Store with a swank selection of goods cutting a wide swath from golf clubs to high definition TVs.

KLINKY INK.: is rolling out a new promotional product. The item, called Drinkeys, duals as a bottle opener and house key.

In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.

People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.

General Mills is just votes away from finding the next woman to appear on its Curves cereal box. The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s…

In the latest in a series of live promotional events around the New York area, online florist 1-800-FLOWERS.com on Wednesday brought school kids and seniors together in Harlem to learn how the Internet can keep the generations in touch.

Checkers Drive-In Restaurants has rolled out an online game to promote its new Double Value menu.

Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA.

The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks