CONSUMER-MARKETING | ENGAGEMENT

The history of American celebrity candy bars is short and not too sweet. The '70s was the boom and bust era for celebrity sugar, including the (Lee Majors)

Steve and Barry’s doesn’t get a TV play. It rarely advertises. It’s not a big user of direct mail, either.

Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.

In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements.

The NHL has a roster of sponsors pushing various activations around its outdoor Winter Classic contest, which kicks off a limited slate of regular season games to be broadcast on NBC.

In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December.

The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1.

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies. The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin' to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.”

(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.