CONSUMER-MARKETING | ENGAGEMENT

Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.

Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products.

PromoWorks and Mobile Media Enterprises are announcing a joint venture to offer integrated experiential marketing services to their clients.

Coca-Cola is pushing its proactive fitness agenda in a two-year deal with ExerciseTV aimed at delivering branded messages through a variety of media.

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

In case you missed it, something very interesting happened last month at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The

The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

Going into a dimension where no other interactive multimedia exhibit has gone before, Star Trek The Tour embarks on a five-year excursion around the U.S.

Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,

Perhaps the best published satire these days is found in the free tabloid newspaper The Onion, which weekly looks at life's absurdities firmly tongue