CONSUMER-MARKETING | ENGAGEMENT

Laptops usually aren't seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

Kimberly-Clark has launched the largest non-traditional marketing campaign in its history to boost sales for the Cottonelle brand.

Is McDonald’s turning into the new Starbucks?

Frito-Lay is giving people the final say to vote for their favorite tune from three finalists in the latest Crash the Super Bowl contest. In it, music enthusiasts developed original songs for a chance to win a record deal with Interscope Geffen A&M Records and create a music video.

Donald Trump’s “Celebrity Apprentice” series goes to the dogs proactively this week in a deal to elevate consumer consciousness about canine homelessness.

Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species.

Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles.

Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35.

Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”

Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions.