CONSUMER-MARKETING | ENGAGEMENT

Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest.

Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward.

Carlson Marketing Worldwide is phasing out its Gold Points Reward Network program, which includes 8 million members who earn rewards at more than 500 partner companies.

Staples is offering customers coupons in exchange for old staplers and hole-punches. It’s all part of a recycling program the retailer is running to drive sales of its One-Touch products.

Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.

Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”

“One Tree Hill” fans have a shot at a walk-on role in the series and a weekend with the cast as part of a CW promotion with Macy’s.

SED International, provider of computer hardware, wireless communications and consumer electronics, has established an incentive rewards program which provides paybacks for purchases of consumer electronics and computer technology products.

Thrifty Car Rental is offering prepaid road tolls with select car rentals when customers use American Express cards at participating locations in Florida.

FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities.