CONSUMER-MARKETING | ENGAGEMENT

Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad.

MasterCard will mix a mini-drama into TNT’s upcoming telecast of the “14th Annual Screen Actors Guild Awards.”

Dunkin’ Donuts has launched an online loyalty program that offers perks, including cash back offers and company news.

Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found.

A trio of major car rental companies is enticing ecologically conscious customers by marketing carbon offsets as part of their offerings. The offsets fund clean energy and other projects that result in measurable reductions in carbon emissions.

Carlson Hotels Worldwide is seeing improved membership in its loyalty program after consolidating its two programs into one global program.

Gift cards are big business, and the category is set to get explode exponentially over the next several years, according to a report from publisher Packaged Facts.

Thrifty Car Rental is trying to boost rental rates by offering triple miles rewards to frequent flyers of eight airlines for the next several months.

CHOICE HOTELS INTERNATIONAL’S: loyalty program, Choice Privileges, has expanded its partners to include the Econo Lodge and Rodeway Inn hotel brands.

Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million.