CONSUMER-MARKETING | ENGAGEMENT

For many Americans, a new year usually ushers in a resolution to lose weight and get healthy. Whether they achieve their goals remains to be seen. But

When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended

Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria's Secret card? Or a $100 card for Toys Us, no charge? Just fill out this

Tower23 Hotel, a happening destination off San Diego's Pacific Beach, has become a favorite nightspot for young professionals. The hotel's coolness factor

Diet Coke is carrying a banner to build women's awareness about heart disease with a fashion event and a multicity tour, coinciding with American Heart

Experiential marketing is premised on the notion that consumers are motivated by what they're encountering. In a best-case scenario they might even be

Music publisher Primary Wave has revived the lost art form of the deluxe promotional CD package. The labels don't do it any more, says Devin Lasker, partner

WISE FOODS Bravos video contest Wise Foods is on the hunt for its biggest fans as part of a new campaign to promote its Bravos Tortilla Chips brand. The

A General Mills contest to find the next fresh face to appear on its Curves Cereal box drew more than 29,000 votes and five overall winners.

An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet