CONSUMER-MARKETING | ENGAGEMENT

Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps.

Tecate is expanding its presence as official sponsor of the Toyota Grand Prix of Long Beach, adding its Tecate Light brand as presenting sponsor of the music performances for the race weekend.

The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.

Looking to expand its reach among women, Frito-Lay is partnering with Food Network's “Simply Delicioso” show to launch an in-store and online campaign.

Discovery Communications is seeking to pump up viewership with new mobile portals for its channels.

Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”

Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign.

He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.

Solo Cup Co. has signed licensing deal with Sesame Workshop to launch a line of paper plates, bowls and cups for kids.

In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.