McDonald’s Samples McSkillet Burrito for Leap Year Event
McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.
McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.
Anticipating that the series will be a tearjerker, ABC is inserting tissue packets in this week’s TV Guide to help hype a new Oprah reality series and its hit companion “Extreme Makeover.”
Pasta and frozen-food maker Bertolli used Sunday night’s Academy Awards show to announce that it’s searching for a consumer story about “the perfect night in”—and is ready to turn the winning video into a short theatrical movie.
Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.
Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game.
Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest.
Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.
Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands.
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”
A New York shopping center is giving people an incentive to visit its shops: Free cash.