CONSUMER-MARKETING | ENGAGEMENT

Philadelphia Cream Cheese is 128 years old. And that's a problem. Yes, people are used to the venerable brand. But they may not be interested in a variation

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

Wal-Mart Stores Inc. is giving its suppliers a new reason to take its RFID mandate seriously: Starting Oct. 31, 2009, suppliers that ship products to

Johnson & Johnson markets everything from beauty aids to over-the-counter medicines. But it has a problem: Every brand measures success in its own way.

Amusement parks typically bring to mind images of endlessly long ride lines with kids on the verge of meltdown on the hottest day of the year. At Six

Gift cards that end up being worthless and rebate checks that never get sent to the consumer are two black marks against the promotional marketing industry.

What's the purpose of a shopper marketing promotion if the merchandise is sitting in the store's back room rather than out on display where it belongs?

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong

Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes.

Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games.