CONSUMER-MARKETING | ENGAGEMENT

If the Chicago Cubs end their century-long malaise and win the World Series this year, it could mean free furniture for many of the team’s famously stoic fans.

Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest.

Lane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.

Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April.

WWE is applying the marketing equivalent of a body slam to boost the upcoming Wrestlemania 24 event, from a cyberspace assault to branded pizza boxes, an alternative rock/heavy metal concert tour and a lineup of guest celebrities.

The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales.

Kimberly-Clark’s Kleenex brand will produce a documentary to record the emotions of athletes and fans around the Olympics as an extension of its “Let it Out” marketing campaign.

Think you’ve got what it takes to go Pleistocene? Fans of the Warner Bros. movie “10,000 B.C.” can find out how they fare among the hunters and gatherers with a new online viral game timed for the movie’s international release on March 14.

The winner of this year’s Bud Light Rock Paper Scissors competition will take home a gold medal from Beijing.

AT&T is looking to draw wireless customers who are “American Idol” fans into the spirit of the show with a picture framing promo.