CONSUMER-MARKETING | ENGAGEMENT

Geico's cavemen still show up regularly on TV ads and especially on the Web, even though their ABC sitcom was cancelled in November after six episodes.

Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity

Maine is the latest state to come to the rescue of consumers tired of feeling pressured to spend more than a gift card's value to use up the often small

Denny's is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,

Benjamin Franklin once quipped that nothing in this world is certain but death and taxes. As one of America's father founders and a savvy businessman,

Most major league baseball teams used to have a bullpen car to drive relief pitchers from beyond the outfield fences down the foul line so they would

Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

Heart disease is the No. 1 killer of American women. That sobering statistic is not lost on Kellogg Co. Some 5 million boxes of the cereal giant's Smart

Gillette has partnered with a wedding Web site in a search for grooms to boost awareness of its new antiperspirant.

Burger King is trying to inject some new life into its 51-year-old Whopper sandwich. So it’s launching a smaller format restaurant called the Whopper Bar.