CONSUMER-MARKETING | ENGAGEMENT

McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons.

The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.

Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.

April is National Grilled Cheese month and Kraft Singles is paying homage to it with a coupon offer for free cheese.

Sprint is running a major customer appreciation campaign, offering more than 30,000 free tickets to NASCAR events around a Sprint-sponsored race on May 15-17.

Drivers who dread today’s high gas prices may find they can take the pain out of the pump by entering Gas Station TV’s “Wanna Be a BroadcaStar” talent search for an on-screen host.

The Bermuda Department of Tourism Bermuda has teamed up with JetBlue to launch a contest offering a chance to win a trip to the island.

Procter & Gamble is teaming up with arts and entertainment organization Gen Art to search for America’s brightest smiles as part of a national amateur photo contest for its Crest Whitestrips brand.

More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition.

NBC and Liberty Mutual have struck a marketing partnership that casts the insurance company as primary sponsor of two movies tied to a larger promotional effort based on the theme of personal responsibility.