CONSUMER-MARKETING | ENGAGEMENT

Delta Air Lines and Fidelity Investments are launching a new mileage rewards program for investors opening new, non-retirement brokerage accounts with Fidelity

Retailers want a big chunk of the economic stimulus rebate checks that began mailing this week, and they are offering lucrative incentives to bring people into stores

California Pizza Kitchen, Inc. is thanking customers for their patronage with a new program that offers giveaways ranging from meal discounts to cash prizes

3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes.

American Express has launched a Web site intended as a community where cardmembers can share their travel experiences

A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest.

Barilla has partnered with children’s book publisher Scholastic for a free book with the purchase of Piccolini pasta, a new product just for kids

UNO CHICAGO GRILL: is offering special incentives in its restaurants tied to Mother’s Day. Participating locations will distribute holiday coloring cards and crayons

In the April 16 issue of Promo P&I’s article “Promotional Product Sales Hit Record at $19.8 Billion

Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts