CONSUMER-MARKETING | ENGAGEMENT

WENDY’S: is rolling out new Kids Meal premiums based on Screenlife, LLC’s Scene It

Vlasic Pickles is on the hunt for newly born May babies to crown one infant as the official Vlasic Stork Baby of 2008

Kraft Foods is concluding a two-month-long on-pack promotion with the Kennedy Space Center Visitor Complex and its Macaroni & Cheese brand offering the chance to win a space adventure.

Everlast Worldwide has formed a partnership with 24 Hour Fitness to introduce Everlast-branded shadow boxing workouts to the fitness chains locations around the country

GM is tying its eco-friendly wagons to Discovery’s Planet Green network, co-producing documentary-style ad spots that expound on the auto maker’s environment-conscious strategies

HASBRO INC.: has named Brian Goldner as CEO. Golder, 45, replaces Alfred J. Verrecchia, 65, who transitioned to chairman of the board. In his first act in the post, Goldner named David Hargreaves

When it comes to shopper marketing research, few retailers and manufacturers refute its benefits. But what’s needed is closer collaboration between the two groups, according to a recent study by the Promotion Marketing Association

Hyatt Resorts is promoting its new online planning tool and Web site with a sweepstakes offering the chance to win Hyatt gift cards

History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs

HBO brought the very hazy voting results from Florida’s “hanging chads” in the Gore v. Bush 2000 presidential election into vivid focus by recreating the experience in a bi-coastal demonstration on Tuesday