Engagement
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Engagement
Canadians Give Loyalty Communications Mediocre Grades for Relevance
A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs
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Acquisition
Canon Football Photo Contests Energize Amateurs Once Again
Photography power Canon is rolling out the latest iteration in a pair of football-themed contest promotions- and its long-time sponsorship of the national Football League—to publicize the launch of a new camera line
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Direct Marketing | Print
Mail Stream: September 8
FetchDog, the canine-centric retailer founded by Glenn Close, offers new ways to connect online in its summer 2009 catalog. World Magazine
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Acquisition
Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest
A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship
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Acquisition
Sears Seeks “Laundry Extremes” in Kenmore Video Contest
Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean.
Three winners will receive appliances from the Elite line.
People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1.
Interestingly, many of the video submissions are from men. Here’s an example of one video by one entrant.
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Direct Marketing | Print
Jos. A. Bank Income Surges 41%
Jos. A. Bank Clothiers Inc. posted net income of $12.5 million for the second quarter, a 41% surge over net income of $8.9 million in the prior year.
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Direct Marketing | Print
Meet the Broker: Kerry Tranfa
Today we meet Kerry Tranfa, sales consultant/broker at Infocus Lists in Warrenton, VA where she
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Direct Marketing | Print
Direct Profitable Amid Rough Quarter For Gander Mountain
Gander Mountain, a retailer which offers outdoor activity supplies, apparel and footwear, generated $248.4 million during its second quarter, down from $252.9 million in second quarter 2008.
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Engagement
Say Cheese, Year ‘Round: Beating the Seasonal Odds
Just like actors who get over being identified with an iconic role-think Melissa “Half Pint” Gilbert or Adam “Batman” West-products can also get typecast as “seasonal”