CONSUMER-MARKETING | ENGAGEMENT

In a new variation on media migration, Sci Fi plans to debut a dramatic series and simultaneously release a video game companion to engage viewers as role players in the unfolding drama.

Kraft Foods’ Athenos brand is running its first on-pack movie promotion tied to Universal Picture’s upcoming release of “Mamma Mia.”

A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8.

Hasbro Inc. has named Mike Riley as vice president of entertainment marketing, a new position.

Nickelodeon is giving its third annual ‘Slime Across America Tour’ musical accompaniment and interactive green slime features online.

Hyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis.

TBS will debut episodes of a long-form advertising micro-series featuring Revlon products and Match.com during “Sex and the City” tonight.

When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves

Diageo’s Captain Morgan rum brand has launched a second version of its “Ultimate Pose Off” competition

Hillary fans have proven time and again their unwavering support for the first female contender for president.