7-Eleven, Kmart, Burger King, Push ‘Hulk’
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.
Retail beer customers may get a chilling message next time they open their local store’s cooler door. Heineken USA brand Dos Equis has launched a promotional campaign that will use novel heat-reacting technology to print a marketing message every time a cooler door is exposed to warmth.
7-Eleven is launching a buzz marketing campaign to raise awareness around its iconic Slurpee brand among 16- to 20-year olds.
Simon Property Group is back again with a cooking event just for kids that also doubles as a cause marketing effort to benefit local hunger-relief organizations.
Major League Baseball is planning a Chevy-sponsored parade of Hall of Famers to precede this year’s All-Star Game in Yankee Stadium
Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat
International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.
TouchTunes is partnering with US Air Guitar as the official jukebox sponsor of the US Air Guitar Championship for the second consecutive year.
World Wrestling Entertainment, Inc. honcho Vince McMahon is looking to draw a few more viewers to “WWE Raw” with a weekly $1 million giveaway during the USA Network show.
New York officials are searching for filmmakers of all backgrounds to create videos explaining why they love the state in a short film competition.