TV Viewers Crave Online Connections: Study
Most TV viewers who are passionate about the shows they watch are eager to engage with additional content related to their favorite program online, a new survey found.
Most TV viewers who are passionate about the shows they watch are eager to engage with additional content related to their favorite program online, a new survey found.
Pretzel Time and Pretzelmaker are staging a video contest in hopes of crowning the Pretzel Dog as the new summertime snack of choice over a traditional hot dog.
Major League Baseball has settled a brouhaha about Red Sox slugger David Ortiz doing a Babe Ruth impersonation in a home run contest preceding this year’s All-Star game at Yankee Stadium.
Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants.
Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents.
Hostess is partnering with Universal Pictures to promote the July 18 release of “Mamma Mia” with an on-pack game offering the chance to a VIP trip to Las Vegas
Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes.
World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities
NBC is looking for more mileage from its presence on TV screens at gas pumps around the country, with plans to add 100 locations to its gas station network in top 20 markets.
Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand