CONSUMER-MARKETING | ENGAGEMENT

For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization

Fans of CBS's series can bring a piece of that reality series to their backyards next year when torches just like the ones on the show go on sale. Facsimiles

People like saving money; people like cell phones. So they'll love the two together, right? Not necessarily. Users see their cell phones as personal space

Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in

Want to pull people into your store? Try coupons. Maybe you'd like to reactivate old customers or encourage sampling? Same advice. But that doesn't mean

Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse

What do raspberry Danish and candles have in common? Entenmann's hopes it's the sweet sound of sales ringing up at the cash register. The company, best

On the Internet, no one knows you're a dog, the cartoon says. But if you're a dog and don't care who knows it or a cat comfortable with your feline side

About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives

The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza.