Hershey’s Ties Thousands of Prizes to Olympics
The Hershey Co. is promoting its sponsorship of the Olympics by giving away more than 100,000 prizes with the top prize of a 2008 Chevy Tahoe.
The Hershey Co. is promoting its sponsorship of the Olympics by giving away more than 100,000 prizes with the top prize of a 2008 Chevy Tahoe.
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand.
Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”
The sponsor-driven “Lucky Chance” microseries debuting on TNT later this month will take on a double meaning, as a sweepstakes for a 2009 Dodge Challenger will run simultaneously.
Movie rental chain Blockbuster has named Rebeca Johnson as chief marketing officer.
Denny’s is seeking consumer-generated videos that show people’s best impressions of the 2008 presidential candidates in its latest online contest.
HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion
T.G.I. Friday’s is rolling out a new program that rewards frequent customers with free food and unique perks to enhance the chain’s guest experience
Internet grocer Peapod is partnering with Concept Shopping to offer shoppers customized savings based on previous purchases
Golfers who book a stay at Hilton Garden Inn can now have their greens fees paid at golf courses in the U.S., Canada and the U.K, and will be entered in a sweepstakes to win one of three golf prizes