CONSUMER-MARKETING | ENGAGEMENT

At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly

For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director

At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off

Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's

Burger King Corp. is kicking off a series of soccer events this weekend targeting Hispanics to build its brand and give customers another reason to visit its restaurants

The levees holding back the surging floodwaters of the Mississippi River near Chattanooga have broken. In an eerie echo of the tragic New Orleans flood,

Providing in-store guidance, advice and direction for shoppers may be a missed opportunity to cross-sell and up-sell and, most important, cement relationships.

McDonald’s “Big Mac Chant Off,” looking for the best user performance of the classic “Two all-beef patties” jingle, has found its winner. But one of the runners-up is grabbing some of the headlines around the promotion: for having held up a McDonald’s back in 1994.

Nickelodeon is launching a national campaign to showcase Nick Jr. programming in movie theaters starting today.

The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.