NBC’s Multiplatform Olympics Play Draws Millions
NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off.
NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off.
The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.
Tapping into the fantasy sports trend and the run-up to the pro football season, Circuit City has begun sponsoring a new YouTube channel dedicated to fan analysis of pro trades and performances.
Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.
Tennis diva Maria Sharapova will be in the spotlight for Canon’s U.S. Open Tennis Tournament sponsorship plans, along with a supporting cast of diamond studded cameras
Retailer Best Buy hopes that being the first third-party merchant to offer the new high-speed Apple iPhone 3G will help drive traffic in what might be a recessionary holiday shopping season this year
Coca-Cola will screen a film about seven “environmental champion” torchbearers as part of a series of green-themed promotions at the summer games in Beijing.
Big-name restaurant marketers are rolling out a host of promotions to support the latest Veggie Tales DVD release
Hasbro, Inc. is toasting the 45th anniversary of its Easy-Bake Oven and its Snack Center toy with a nationwide search to find the next “Baker of the Year.”
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools