CONSUMER-MARKETING | ENGAGEMENT

In an unprecedented promotional print stunt, ABC Television is sponsoring TV Guide’s Aug. 25 fall programming preview issue

Citi Cards and Green Dot Corp. have struck a deal to create Citi-issued gift cards and reloadable prepaid debit cards

General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer

Hyatt is encouraging consumers who may have foregone summer travel plans to plot a fall getaway to Hyatt Resorts property with a triple play of perks

The Food Network is promoting its newest show, “Grill It With Bobby Flay,” on the widely recognized blue Valpak envelopes.

National Car Rental is reprising a promotion aimed at frequent airport travelers that provides a free rental day as a reward.

JCPenney Co. is giving frequent shoppers even more reasons to visit

Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million.

Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role.

In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.