CONSUMER-MARKETING | ENGAGEMENT

Fiberwig, the Japanese paint on eyelash brand, is on the move promoting its mascara in the U.S. through a street campaign

Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics

Activist singer Sheryl Crow is giving away digital copies of her new album to draw music fans to register to vote in the presidential election

Dell and Microsoft have teamed up on a Facebook-centric viral game that will offer to bring the band One Republic to play a free concert at the college that racks up the most game points

Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks

McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items

The latest album from legendary pop composer Brian Wilson will be streamed on Gannett newspaper and TV station Web sites in the run-up to its September release

Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location

MCDONALD’S: is tying in to the popular “Star Wars” franchise as part of its latest Happy Meal toy premium promotion running through Sept. 11

The Athlete’s Foot is running a gift-with-purchase promotion timed for back-to-school to drive in-store visits