CONSUMER-MARKETING | ENGAGEMENT

Coupons Inc. is ramping up its efforts in the interactive coupon promotions business with a new chief operating officer and larger plans to use technology to reach consumers with coupon offers

NBC has reported a significant increase in merchandise sales during the Beijing summer games over the Torino winter games two years ago

GIFTCERTIFICATES.COM: an e-commerce provider of gift products for consumer and corporate markets has appointed Gary Krow as CEO

When it comes to corporate gifts, there’s nothing better than cookies as a reward or thank you. Enter Marcelita’s Cookies, a family business that makes and distributes Hispanic gourmet cookies

NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.

Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of

Do you ever think about the safety or overall sourcing of your promotional items? Probably not, but you should. Last year California State health officials

Rob Bilancik is in a Bass Pro Shop in Gurnee, IL, shopping for a hunting bow for his 14-year-old son. It's a late birthday present, delayed mostly because

In the game of experiential marketing, it isn't always easy to tell just how many points a marketing company scores with its target audience. Objectives,

Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line