CONSUMER-MARKETING | ENGAGEMENT

Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television

Scholastic Media has teamed up with the J.M. Smucker Co, to launch an essay contest offering the chance to win books for home and school

Verizon has issued a warning that a mailing that appears to be affiliated with it falsely informs consumers that they have won $750,000

When the New York Television Festival preview week starts screening new fall shows next week, CBS, the CW and HBO will be in the picture for the first time

TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes

Subway is giving customers a new reason to visit its restaurants: school rewards. The chain has teamed up with SchoolPax, a school fund-raising program, which lets diners earn cash back rewards for the school of their choice every time they eat at a participating restaurant and use their registered Subway Card

Sara Lee Fresh Bakery is backing its Soft & Smooth bread products with a tie-in to Disney’s upcoming “High School Musical 3: Senior Year” film, the company’s largest marketing initiative since 2005.

For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country

A recent survey from the Direct Marketing Association and Colloquy indicates the majority of people in various industries maintain some form of loyalty programs.

The votes are in and America has picked its top choices for the best presidential posers in Denny’s "Vote For Real" campaign