CONSUMER-MARKETING | ENGAGEMENT

American Eagle Outfitters is once again rewarding customers with a free movie ticket to those who try on a pair of jeans from its new denim line

Consumers looking to save a buck or two are turning more to coupons as incentives, a recent survey found.

Looking to boost fall and early winter car rental rates among “snowbirds” who go south early in the season, Dollar Rent A Car and Thrifty Car Rental are offering prepaid tolls with rental deals in Florida

Delta Airlines has named Jeff Robertson to the newly created position of vice president, loyalty programs

SMOOTHIE KING FRANCHISES, INC.: is distributing free coffee smoothies to customers on Sept. 18 to promote its new blends

Arts and crafts retailer A.C. Moore has rolled out as new customer loyalty program that rewards participants based on their purchase habits

McDonald’s, Toyota, State Farm and Sony will be among the first brands to market on the new MySpace Music expected to debut later this week

MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall

Jelly Belly has crowned an Illinois man the winner of its flavor contest for his suggestion of an acai berry-flavored jellybean

TNT is carrying on its branded micro-series strategy with the debut last week of crime thriller “Blank Slate,” sponsored by Acura, with two more short-form dramas coming soon