CONSUMER-MARKETING | ENGAGEMENT

AutoTrader.com has extended its sponsorship deal with the National Basketball Association with a multi-year pact through the end of the 2011 season.

Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao

Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder

The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2

Taco Bell is playing up its sponsorship of Major League Baseball with a replay of a promo that will give everyone in the U.S. a free taco if a player in the upcoming World Series steals a base

CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time

FreeCreditReport.com is targeting older consumers online with the debut of former “Tonight Show” personality Ed McMahon telling his personal story of bad credit woes with rap lyrics in viral videos

Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer

Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available

Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years