Meow Mix Teaches People to be Cats
A Winner in Three Categories: #2 Best Use of Event Marketing (Five or Less Venues) #13 Best Campaign Targeting a Micro Audience #22 Best Idea or Concept
A Winner in Three Categories: #2 Best Use of Event Marketing (Five or Less Venues) #13 Best Campaign Targeting a Micro Audience #22 Best Idea or Concept
#4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT'S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates
#19 Best Premium-Based Promotion SHREK THE THIRD AGENCY: Brigandi+Associates, Inc. CLIENT: The Kellogg Co. Kellogg took that big, lovable and very green
Welcome to the 2008 Promo Sourcebook: It's stuffed and it's not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies
#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,
#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD'S AGENCY: The Marketing Store CLIENT: McDonald's Success has its price. When you hit
#11 Best Interactive Promotion TAKE OFF & TUNE IN AGENCY: Civic Entertainment Group CLIENT: A&E Television, Southwest Airlines A&E had seen its ratings
#5 Best Sampling Program SMITHWICK'S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick's Irish
#6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a
# 17 Best Dealer, Sales Force or Business-to-Business Campaign AMEX OPEN PLUM CARD LAUNCH AGENCY: Momentum Worldwide CLIENT: American Express When American