CONSUMER-MARKETING | ENGAGEMENT

Disney Theatrical Productions, the division responsible for the company’s live-action shows, has launched a limited-time ticket discount for its three current Broadway productions.

Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month in September 2009

TNT is using a variety of integration and interactive elements for three sponsors of its upcoming espionage drama series “Leverage.”

Kellogg is plugging its second Super Bowl contest through special-edition boxes of Frosted Flakes this month.

The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling

If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens

A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar

Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So

Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More