CONSUMER-MARKETING | ENGAGEMENT

CAPITAL ONE FINANCIAL CORP.: recently launched a No Hassles Rewards Card offering double miles for each dollar spent each month above $1,000

Reebok will run a contest during the National Hockey League Winter Classic for fans attending the annual outdoor game or watching on TV to identify the player who doesn’t have the Reebok logo on his jersey for a shot at Stanley Cup Final tickets.

Coors Light has unveiled its plans for the Super Bowl.

Spanish-speaking Web star wannabes will have a shot at a brief appearance in a webnovella that Univision Online plans to introduce early next year.

Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory.

The annual BritBus Tour will make its reprise on college campuses around the country next fall with Virgin Atlantic and Gibson Guitar as two of the primary sponsors.

If you are one of the millions of commuters or travelers that pass through Grand Central Terminal in New York City this month, you won’t be able to miss the towering Christmas tree created from Sharp TVs.

In a case of reality TV going retail, Designer Whey is co-branding its line of protein powder products with NBC’s popular “Biggest Loser” series.

NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events.

As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment.