CONSUMER-MARKETING | ENGAGEMENT

Loyalty rewards and discounts played a big role in shopping plans this holiday season.

Samsung and the National Football League have named nine finalists in a video contest that will turn the winning story into a TV spot that will air during the Super Bowl pre-game show in February.

Mobigosee, a leading innovator of transformational mobile marketing technology, today announced that

Building on the popularity of Betty Boop credit cards it issued last year, the Bank of America is introducing a line of checking cards and checks adorned with the iconic image of the sexy cartoon character.

DOUBLETREE HOTELS: is offering complimentary freshly baked chocolate chip cookies to anyone who drops by any of its more than 185 locations in North America through Dec, 31.

MillerCoors agreed last week to reformulate it Sparks alcoholic energy drink in a settlement with 14 attorneys general who claimed the beverages were “dangerous.”

The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone.

Samsung Telecommunications America attempted to establish the Guinness World Record for "Fastest Text Messaging While Skydiving."

It seems a perfect match. A cute little puppy and a product that removes pet stains.

A promotional campaign for the Lionsgate movie “The Spirit” is the latest to field a buzz promo specifically for the iPhone mobile user crowd.