Microsoft Debutes Branded T-Shirts
That pre-eminent name in software, Microsoft, is flipping the vowels around to get into the business as in T-shirts with a retro '80s feel. The shirts,
CONSUMER-MARKETING | ENGAGEMENT
Dole Uses Blogs and Parties to Promote Fruit Parfaits
For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But
Why Incentive Programs Survive Recessions
And you want to do what? Run an incentive program? During this period of financial turmoil and economic downturn, the previous response is all too often
Dole Foods’ Director of Marketing Paul Panza Talks about the Changing Consumer
The Dole Food Co. owns some of the world's most popular products. But it is hardly immune to the recession. Customers have changed where and how they
Cotton Inc. Hits the Malls to Show Teens that Cotton is Fashionable
The product is ubiquitous, incorporated into the likes of Abercrombie jeans, flowered skirts sold at Macy's and curtains on display at Sears. It's in
NHL Runs Wrigleyville Fest for Winter Classic
The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game.
Nicole Miller Designs Dresses for Campbell Soup Promo
The Campbell Soup Co. has joined the fight against heart disease through a promotional partnership with television, film and Broadway star Jane Krakowski of NBC's "30 Rock" and runway designer Nicole Miller
NRF Asks Obama for Sales Tax Holidays
The National Retail Federation last week sent a letter to President-elect Barack Obama requesting that national sales tax holidays be included in the upcoming economic stimulus legislation.
McDonald’s Joins NHL Sponsorship Lineup
McDonald’s has logged on to the National Hockey League’s U.S. sponsorship lineup as the league’s official quick service restaurant, a position it already held in Canada.
Campbell Soup Embarks on First Major Movie Tie In
Campbell Soup has millions of soup cans in circulation with on-pack codes that can entice people to buy the product to enter a sweepstakes.
