CONSUMER-MARKETING | ENGAGEMENT

TV and the Web are converging, but until recently most of the movement has come at the Internet end. Broadcast channels are increasingly putting current episodes online, and U.S. audiences

Doritos is staging the final phase of its $1 million Super Bowl ad challenge, with consumers voting for one of five finalists eligible to win tickets to the Big Game.

The H. J. Heinz Co. is at it again, calling on grade-school students to create designs for its Heinz Ketchup packets.

Alltel Wireless is offering its customers a chance at a free trip to a college or pro basketball game with members of their calling circle.

Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage.

If any National Football League team completes a “Hail Mary” pass on the final play of a divisional or conference championship game, KFC will make a six-figure donation to its Colonel’s Scholar’s Program.

Office Depot and Sharpie, the maker of permanent markers, have opened an in-store shopping experience at Office Depot retail locations where customers can experience the product.

Singer Katy Perry has garnered lots of attention for her 2008 single “I Kissed a Girl,” from nominations as the favorite MySpace performer in the Teen Choice competition to winning the 2008 MTV Europe Music Award as the best new act.

Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.

The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco.